Creating own brand and marketing globally


 For more than 20 years, Thunder Tiger has been marketing products by her own brand name to more than 40 countries worldwide. The Thunder Tiger CIS stands for a brave, intelligent, and goal-oriented warrior. Staying true to her CIS, Thunder Tiger has conquered the under 200mts flying zone of the North American sky. Striving to promote and market her own brand, Thunder Tiger established her United States subsidiary and product service center in May of 1994. Since the formation of the US product service center, Thunder Tiger has been able to provide appropriate after service and 3-year warranty on the products for the customers in North American.
Thunder Tiger trademark is properly registered in Taiwan, China, Great Britain, Germany, Spain, United States and so on.  Thunder Tiger uses various marketing tactics to market her brand worldwide, such as,
 

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Attend world-renowned R/C modeling and Toy shows regularly.

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Assist local dealers to attend local shows.

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Advertise Thunder Tiger products in highly circulated local and international R/C modeling magazines.

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Use a variety of media to fully expose Thunder Tiger products, making Thunder Tiger trademark to be the

  symbol of excellence in the R/C modeling industry, at the same time uplifting the image of M.I.T. products.

 Be the front-runner and constantly looking for improvements

    The core competitiveness of Thunder Tiger lies within her outstanding research and development team. Thunder Tiger has always been aware of the importance of knowing the current market trends, and the recognition of the forthcoming technologies.  Each year, Thunder Tiger invests 6% of the revenue in research and development. With such an exceptional R&D team, Thunder Tiger is always primed to face any upcoming challenges.  A fact worth mentioning is that Thunder Tiger has always been willing to share her R&D result with her affiliated companies, suppliers, and subsidiaries. This is because Thunder Tiger maintains the belief that in order for the Taiwanese industries to fully realize their potentials, the Taiwanese industries should improve as a whole, then and only then the Taiwanese industries would be able to fully exploit their potentials.
    During a 6-year span, 14 of Thunder Tiger products were awarded with "TAIWAN SYMBOL OF EXCELLENCE".  Two of them obtained the top honor of "NATIONAL GOLD AWARD OF EXCELLENCE."  The "MICRO TURBOJET ENGINE" was approved by TAIWAN IDUSTRY DEVELOPMENT BUREAU as a "LEADING INNOVATIVE PRODUCT DEVELOPMENT PROJECT."  The R&D ability of Thunder Tiger has been recognized time after time, that   demonstrates Thunder Tiger superior R&D capacity as well.  All these achievements have solidified Thunder Tiger as the leader of the R/C modeling industry.Looking closely into the success of Thunder Tiger, it is difficult not to notice the superiority of her management, highly efficient group management, mastery of the different types of marketing tactics.  In Taiwan, Thunder Tiger actively developed "MICRO TURBOJET ENGINE" for aerospace applications and cooperated with the "CORPORATE SYNERGY DEVELOPMENT CENTER" to reduce the operating cost to produce products in small quantities but with great variety.  To elevate her market competitiveness, Thunder Tiger adds the product value always by best quality.  The manufacture facility and capability in China fully fulfills the global sales demand.  Precise marketing plans are designed to target at specific market segments to render the best and direct service.  With great fore vision and accurate strategy, Thunder Tiger has been able to steadily raise turnover and capital year after year. With incessant developments and improvements on the automated computerized manufacture machineries, the competitiveness level of Thunder Tiger has been raised progressively.  Among the international R/C modeling industry, only Thunder Tiger has the capability to integrate the assorted products into the multi-functional products and to constantly look for innovations with great ingenuity. These strategies have not only successfully launched the Thunder Tiger brand name into the market but also brought numerous recognitions and approval from the R.O.C. government.  Thunder Tiger is famed by the summation of the recognition by the worldwide customers.